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The Role of Marketing in Information Architecture

Chris Poteet, May 30, 2006December 26, 2006

For my senior thesis project in my MIS degree I wanted to show the organic relationship between marketing and the architecture of an information system. The goal of the thesis is to show that with one the other cannot properly exist. Besides the topic of information architecture, usability is also discussed as an important component of a successful web application.

The Role of Marketing in Information Architecture

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