Tag: marketing

  • Do We Really Brand SharePoint?

    Applying a logo and colors to SharePoint is not branding. Brand is about experience and personality, not visual skinning.

  • The Four C’s to Sell MOSS

    Selling SharePoint to management comes down to four words: communication, collaboration, consolidation, and consistency.

  • Business Site Design Cliches

    Stock photos of smiling employees, splash pages, white-paper home pages, and font chaos. The worst habits in business site design, catalogued.