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Tag: marketing

Do We Really Brand SharePoint?

Chris Poteet, July 18, 2013July 19, 2013

There are many things in the SharePoint culture that baffle me, and we should expect that any subculture is going to have its own particularities. There is one, however, that has caused me a good bit of consternation. That topic is the use of the term “branding” to refer to…

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The Four C’s to Sell MOSS

Chris Poteet, June 27, 2008March 26, 2014

You’ve been tasked with bringing some order to the chaos of your various organizations’ file shares, e-mail servers, and externally facing websites. After all the research and analysis you’ve done you’ve decided that MOSS 2007 is the optimal solution to solve the problem. The problem? Selling it to management. You…

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Business Site Design Cliches

Chris Poteet, May 13, 2008

I have seen many professional sites for businesses/organizations, and there are a couple of design cliches to avoid. Stock Photos So many companies think that by adding some pictures of two employees (that don’t work for the company) sitting at a computer smiling will somehow make people more interested. Well,…

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