Tag Archives: marketing

The Four C’s to Sell MOSS

You’ve been tasked with bringing some order to the chaos of your various organizations’ file shares, e-mail servers, and externally facing websites. After all the research and analysis you’ve done you’ve decided that MOSS 2007 is the optimal solution to solve the problem. The problem? Selling it to management. You can demo MOSS with all its fantastic features and Office integration, but your management needs some “bullet point” reasons why they should invest in MOSS. In Essential SharePoint 2007* the authors lay out the “four C’s” of company portals that MOSS can satisfy. These can be (read more...)

Business Site Design Cliches

I have seen many professional sites for businesses/organizations, and there are a couple of design cliches to avoid. Stock Photos So many companies think that by adding some pictures of two employees (that don’t work for the company) sitting at a computer smiling will somehow make people more interested. Well, it doesn’t, and the abuse of stock photography in business designs has gotten out of control. Splash Pages Well, this one is for any site, but professional sites fall prey to have some ‘cute’ splash page with an animation or vision explanation. Writing for Microsoft Word and Not the Web It’s (read more...)