Siolon

The Role of Marketing in Information Architecture

For my senior the­sis project in my MIS degree I wanted to show the organic rela­tion­ship between mar­ket­ing and the archi­tec­ture of an infor­ma­tion sys­tem. The goal of the the­sis is to show that with one the other can­not prop­erly exist. Besides the topic of infor­ma­tion archi­tec­ture, usabil­ity is also dis­cussed as an impor­tant com­po­nent of a suc­cess­ful web application.

The Role of Mar­ket­ing in Infor­ma­tion Architecture