Siolon

Brevity and the Blogger

I am guilty of one of the car­di­nal sins of effec­tive blog­ging: exces­sively ver­bose entries. I spend all kinds of time doing research and check­ing and re-checking the con­tent only to never receive any comments/feedback. I won­der: Why is no one inter­ested in my writings?

Then I take a step back and real­ize how I myself read blogs. I don’t read as much as I scan. This is impor­tant for the blog­ger to remem­ber when writ­ing his own post. Remem­ber that to effec­tively con­vey infor­ma­tion in a dig­i­tal medium that one needs to write with brevity.

Writ­ing with brevity (that is, con­cise and to the point) is a skill that is not easy to accom­plish. It takes a great deal of skill to express an idea in less words than more. Before you write your entry this to your­self: “How can I sum­ma­rize my main points to the reader?” Use clear sec­tions in your post to con­vey the flow of thought, and attempt to stay on the the­sis and not go into the nether world of blog tangents.

(Orig­i­nally posted here.)